Don't Lose Out After Your Customers Checkout
If you sell online and offer customers to chance to pay online then your checkout page may not be doing you justice, if your customer journey ends there then we need to be adding a little more engagement here. Let's have a look at a few things to engage with your customers after they have completed their payment:
1. Don't Keep Them In The Dark
Not everyone understands the process of buying products from you so keep them in the loop with how your business works, you can easily explain what the next steps are for your customer, as an example:
Thanks for your payment!
We have received your order and our expert staff are getting this ready for you.
We have sent you an email with your order number and we will send you another email when your product(s) have left our warehouse. If there is a tracking number it will be included in your email.
2. Offer A Discount Code
This method is highly effective and has excellent conversion rates for returning customers. Once they have checked out, offer them a discount code and some teaser text, e.g.
Thanks for your order. As a small thank you we'd like to offer you this discount code which will give you 10% off your next order.
3. Get Them On Your Mailing List
You can ask your customer if they want to be kept up to date with the latest offers from you. The conversion rate of signing up on this page is high as they have completed a purchase from you and you can segment your users for email marketing.
4. Get Vital Feedback
A popular engagement technique is to get valuable feedback on how their purchase went. This is important to you on progressing your website and ensuring the customer journey is as smooth as possible, ask simple but effective questions like, "How was your shopping experience?", "Would you recommend us to a friend?" etc.
5. Social Sharing
Social Media is a useful marketing platform and you can ask your visitors to share their purchases online (if suitable) to their social media channel. You may have seen this kind of method before, it looks something like: "I just bought a [product name] from [retailer]" where they can post it to Facebook, Twitter, Pinterest, Instagram.
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