- Don't Lose Out After Your Customers Checkout
- If you sell online and offer customers to chance to pay online then your checkout page may not be doing you justice, if your customer journey ends there then we need to be adding a little more engagement here. Let's have a look at a few things to engage with your customers after they have completed their payment: 1. Don't Keep Them In The Dark Not everyone understands the process of buying products from you so keep them in the loop with how your business works, you can easily explain what the next steps are for your customer, as an example: Thanks for your payment! We have received your order and our expert staff are getting this ready for you. We have sent you an email with your order number and we will send you another email when your product(s) have left our warehouse. If there is a tracking number it will be included in your email. 2. Offer A Discount Code This method is highly effective and has excellent conversion rates for returning customers. Once they have checked out, offer them a discount code and some teaser text, e.g. Thanks for your order. As a small thank you we'd like to offer you this discount code which will give you 10% off your next order. 3. Get Them On Your Mailing List You can ask your customer if they want to be kept up to date with the latest offers from you. The conversion rate of signing up on this page is high as they have completed a purchase from you and you can segment your users for email marketing. 4. Get Vital Feedback A popular engagement technique is to get valuable feedback on how their purchase went. This is important to you on progressing your website and ensuring the customer journey is as smooth as possible, ask simple but effective questions like, "How was your shopping experience?", "Would you recommend us to a friend?" etc. 5. Social Sharing Social Media is a useful marketing platform and you can ask your visitors to share their purchases online (if suitable) to their social media channel. You may have seen this kind of method before, it looks something like: "I just bought a [product name] from [retailer]" where they can post it to Facebook, Twitter, Pinterest, Instagram.
- May 12th, 2017
- Why I Wont Buy From Your Store
- There are a few fundamental things that you need to do to turn your ecommerce website from zero to hero with very little time commitment and a firm plan. Here we run through the top six things to focus on (to get you started).
Step 1 - Product Photos
Gone are the days when you need to optimise images to make them smaller, nowadays broadband speed is super fast, make sure you get hi-resolution photos of your products into your website and let your website do the leg work when rendering them. Your customers expect a high quality product, therefore deliver a high quality photo of it. Step 2 - Content Is King
Did you know that an average users spends less than 6 seconds focussing on the text on your website? This means you have very little time to make the right impression. Ensure you have the most important text at the top, big enough to read and easy enough to understand. Try not to get hung up on what Google thinks and SEO elements of your page. Step 3 - Make Sure Your Cart Works
This may seem like a no brainer but you would be surprised to hear that we have come across lots of ecommerce websites where the cart doesn't allow the user to checkout properly. That equals no sales and no revenue. Have a run through and try and buy something on your website to make sure everything is ok. Try and target ways to get your customers through the checkout process quicker and easier. Step 4 - Go Mobile!
If you haven't done so already your website should be fully responsive, by this we mean that shoppers can buy your products just as easy on a mobile device than they can on their desktop computer. Have a go yourself to make sure everything is in place and working how it should be. If it isn't then you have a problem, contact Pixelsource today. Step 5 - Introducing Videos
Some say a picture says a thousand words, well video tells a whole lot more. Invest some money in providing videos for your products. This will allow you to deliver so much more information to your customer. As an example, if you are selling bikes, think of the impact that a video will make if your customer can see the bike in action. Also, if it is a technical product think about providing commentry on the video instead of writing technical content. Step 6 - Ditch the stock photos
You will have seen them, we are sure of it, nicely polished young men and women, smartly dressed with teeth that would require you to re-mortgage your house for. Have a think about your customer, identify and tailor the images accordingly. Don't be afraid to use photos of your staff, these are genuine and won't be so polished. We hope this small guide will get you thinking about converting more sales for your ecommerce website. For more information about selling online, visit our ecommerce page or for information about marketing effectively you can find this information just here or if you feel the time is right for a professional web design agency to get you moving in the right direction please contact Pebble on 0191 4234251, reach out to us on Twitter or email us via our contact form.
- May 19th, 2017
- Ecommerce,Knowledge Base
- What Is PCI DSS
- What is PCI DSS?
Back in 2004 the Payment Card Industry founded a security standard council that manages the standard, or better described as a minimum set of security requirements to be implemented by all merchants and service providers that handle sensitive credit card data. In June 30th of 2005 the regulations took effect as the PCI Data Security Standard. So, this is a good thing, everyone should be PCI Compliant and the importance of looking after not only payment card information but customer data should be paramount. We are highlighting the outline to being PCI Compliant below: 1. Security
a) Install and maintain a firewall configuration to protect data 2. Protection
a) Protect stored data (use encryption)
b) Encrypt transmission of cardholder data and sensitive information across public net 3. VPM (Vulnerability Management Program)
a) Use and regularly update anti-virus software
b) Develop and maintain secure systems and applications 4. Strong Access Control Measures
a) Restrict access to data by business need-to-know
b) Assign a unique ID to each person with computer access
c) Restrict physical access to cardholder data 5. Monitor and Test
a) Track and monitor all access to network resources and cardholder data
b) Regularly test security systems and processes 6. Information Security Policy
a) Maintain a policy that addresses Information Security So this is all pretty straightforward, and what we would call basic housekeeping on custom data. What does this really mean to you if you run an online store (ecommerce) ? We have gathered up some quick FAQs for you to have a read. I use Paypal, do I need to do all of this?
Depending on what service you have from Paypal will depend on how much of the PCI burden gets shifted from you to Paypal. At the end of the day, you have to get a consumer from your website to Paypal and back again so you are likely to be liable for certain elements of the PCI compliance transaction. I don't store card data on my servers, do I need to be PCI compliant?
As above, you are still liable for certain elements of the PCI liability and need to reach down deep inside your own internal security policies. If you have any questions regarding PCI Compliancy contact your acquiring bank
- June 14th, 2017
Selling online?, ecommerce is absolutely massive now and all stores really need an online shop. Pixelsource has loads of experience with eccommerce stores, we will go through all that you could possibly need to know for your eccommerce store or one that you're thinking of creating.
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